Author: Charles (Page 12)

Digital Advertising Townsville, Online Marketing Townsville, SEO Company Townsville, SEO Marketing Townsville

Digital Advertising in Townsville – do you know the Six Pillars of Facebook Success?

Digital Advertising is about appreciating the rules, and the ways that you can truly be successful and reach the desirable number one place in Google. And it is no different with regards to Facebook– there are really some essential areas that you need to hone in on to make sure you are achieving success. Facebook for your company means nothing if you cannot use it to grow your company and your brand. You need to convert ‘likes’ into email subscribers and those subscribers into paying customers. Everything comes together to add extra paths of revenue, grow your brand, as well as boost your Digital Advertising effort in Townsville.

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You need to start pondering on Facebook in the proper way, how do you do this? Well you will need to be sure you have an idea of a bit about what you are doing because Facebook for your company is fundamentally unique to the one you have for your private use. By having a greater understanding and appreciation for how dynamic a website and program Facebook can be, you are going to be able to use it to its greatest potential to further your Business and brand.

So I always consider a good foundation to be hinged on these 6 ‘Pillars of success’.

  • Be Human
  • Evolve your Brand
  • Thoughtful Conversations
  • Good quality Content
  • Calls to Action
  • Monitor progress

This points to the fact that you have to focus on making sure that you show customers that you are in fact a person, not some evil corporation. That you can use dialogue to grow your brand, that professional content is key to actual interaction from your fans, that a call to action is very important to the posts you make, and that you should keep observing what happens and concentrate on what is actually working for you.

If you are a small business, if you do not have a Facebook page for your website, and even if you are looking to get the most out of it– then this is the place to start off, and these are the areas to focus on.

If you are just starting off with Facebook, then I also would encourage you to start contemplating the following questions.

  • Why do you want a Facebook page for your business?
  • What do you want from your time and effort on Facebook?
  • What forms of marketing have you used before?

Keep these questions in mind through your journey through Facebook marketing to make sure that you have clear ideas and can set your expectations from the start.

Facebook may seem like a very casual method to Digital Advertising, but it really has a huge affect upon the success of your business. So if you ever do contact an SEO agency, make sure it is something that they look into as well– if they don’t then they are not up-to-date with the most up to date SEO needs and you should keep looking. On that note, if you are looking for an Agency, or you hae come to a stage where you need that boost to your business, don’t hesitate to give us a call at Internet Marketing Experts Townsville on 1300 595 013 or visit, www.internetmarketingexpertsTownsville.com.au

Digital Advertising Townsville, Online Marketing Townsville, SEO Company Townsville, SEO Marketing Townsville

Is your online security in trouble?

SEO in Townsville is something in which many business end up worrying about keywords and social media, but take shortcuts that leave themselves vulnerable. And so I plan to show you a handful of tips and tricks I have actually picked up to help you as a business in Townsville in order to make sure you are not spoiling your security. The majority of these tips are centred on WordPress considering that it is the most commonly used platform, and there are many really basic ways that help make it more protected.

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There is a remarkably large number of people that come to us because their WordPress site has been hacked. It can range from some horrible things such as having data and information stolen, to even getting some malicious sites set up ads that you don’t want.

So my first bit of advice refers to passwords. Lots of people do not have a strong enough password because they either use the same one for every single thing, or it is something really basic. Do not use your date of birth, your dogs name, or your email name. you want letters, numbers and symbols. It may be annoying to remember but there are clever ways to think about this. One that I have seen used really well is to pick something easy to recollect, such as a date, but spell it out. For instance, if your Townsville business was opened up on the 23rd of January, perhaps think about a password that is twenty3JAN– it is still simple to remember, but far tougher to guess. Same rules apply to your username– please do not have it set as ‘admin’.

Next, I want you to make certain you look at security plug-ins. These are really crucial and really easy to get access to in WordPress. I would recommend that you search for these ones– I have used one myself for ages, and I have had patrons that really like the other two.

  • Bulletproof security.
  • WordFence.
  • Exploit Scanner.

My final piece of security advice for you is to avoid free themes and buy something with greater security. Most companies that have safety and security issues have just gone with a pretty, free theme that is practical but has far too many areas that can be manipulated. Don’t get me wrong, plenty of themes are secure enough to use, but it isn’t always the case, so I tell people to merely invest $20 and get a good one which is known for security. I would suggest going over www.envato.com they have some brilliant themes, and even have some premium themes free of charge as part of their monthly specials.

That’s all I have to say, just 3 quick, practical pieces of advice that you can carry out this very day if you want to save yourself pain and suffering down the track. Update your password, get a security plug-in, and invest in a good theme. Your SEO campaign is not going to do you any good if your web site is open to security threats and no one trusts you anymore. If you have any security concerns at the moment, or you want to learn more about what else you can do with SEO feel free to contact us here at Internet Marketing Experts Townsville on 1300 595 013 or visit, www.internetmarketingexpertsTownsville.com.au.

Digital Advertising Townsville, Online Marketing Townsville, SEO Company Townsville, SEO Marketing Townsville

SEO Advertising Townsville – What will 2016 hold for local small business?

SEO Advertising in Townsville is a challenging task, and as we enter into 2016, people are in a way of thinking where they reflect back on the year that was 2015, and try and work out what life holds in store for them later. This is of course, challenging. You can never know what is around the bend, but if you find out the important parts of the past and look for trends you can get a better understanding. This is particularly true for SEO. I would like to try and point out to you some of the major trends that have been developing in 2015 throughout the Townsville SEO business and the world. From this hopefully together we can try and work out where to focus our efforts, this will be especially beneficial if you are a local Townsville business.

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Think Local

This is the most significant emerging trend and it is going to keep improving in significance. This means that if you are an Townsville company and you are looking for local users, then this is wonderful. Starting with the changes from Google Pigeon, we saw an arising pattern that local Townsville searches were actually ranking higher than business with national company headquaters, or even spots on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also considering the My Business API as well as other things Google has been up to in 2015 will likely prove that they are investing more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be surfacing even more in 2016, so watch out for them to help with your local search efforts.

Local-boosting tech trends

There are a few technology areas which are quickly growing in other countries and are starting to emerge in Australia and it won’t be long before they gain appeal in Townsville.

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Mobile wallets

Society is becoming more and more used to lugging around less money and slimmer wallets. Particularly with the global sweep (or swipe) of PayWave or PayPass over the past few years and other easy ‘contactless’ paying technologies we are working towards mobile wallets. This will mean 2 points for a local Townsville business. 1– you should be keeping an eye on growing patterns, and ensure you have the capability to actually let people pay– for instance, if you are yet to buy a PayWave or RFID reader for your ship, then get one. And 2– you can start capitalizing on the mobile nature of paying. This means advertising and marketing, coupons and other fantastic offers that you can send out to people on their phones and therefore directly into their wallets.

Beacons

Beacons are a little something that has had growing use overseas and we are finding them locally now too, but they are generally other ways of getting special offers to people locally. It works through Bluetooth, or even a free Wi-Fi, and it basically provides information or a discount to people who connect or sign up to the Beacon. This means that customers at your Townsville store, or even walking past the area will be given more incentive to actually enter the store and make a purchase. It’s a creative promotion tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and development changes this even further throughout the year.

Apps.

We also will see even greater use of apps. such as Snapchat and Periscope for unusual ways such as advertising. This has been seen in America with national campaigns run by Dunkin’ Donuts and Taco Bell using these apps. It is incredible how men and women can keep reinventing ways to get their company out there, and the same may be done for your local company in Townsville. Be creative and even look into what people have done, especially when it comes to social media– if you see a little something you like, take note of it and find a way to combine a related idea into you own strategy.

My final pieces of parting advice– and these are things that you can do at this moment, today– would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don’t have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your recognition at a local Townsville level, and also boost your authority and perhaps even become an useful resource for people. This goes to your local SEO efforts which are key in 2016. So you will probably observe that the future actually looks good for Local businesses with trends and technology promoting even greater interaction at a ‘community’ level. This is great for Townsville businesses, and so I hope that you are as thrilled as I am. With that in mind, if you are looking for more SEO advice, or are planning to increase your SEO efforts, then contact Internet Marketing Experts Townsville on 1300 595 013 or visit, www.internetmarketingexpertsTownsville.com.au

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SEO Internet Marketing Townsville in 2016 – A Sweet Opportunity

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SEO Internet Marketing Townsville  can present a world of options In the world of SEO, especially when it comes to producing content for your Townsville business. But don’t choose all opportunities – choose the correct ones that work for your company. To take the time-honored ‘kid in a candy store’ cliché, you may be ecstatic to see all of these wonderful ideas ahead of you, from Images, to Videos, to Blogs– but if you gorge yourself on every little thing while only take half a bite out of the prospective wonders, then not only are you going to end up ill and looking a fool, but you won’t have actually done any one task correctly.

So let’s chat about the Townsville ‘Content Candy store‘.

Well, content (as most of us may know) is a comprehensive and expansive term given to the parts of your website that your customers and audience can view and interact with. This can be visual, literary, or even stretch beyond the website into everyday events or activities.

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Content is the atomic particles of all digital marketing‘– Rebecca Lieb, Analyst, Altimeter Group

Content includes, but is not limited to the following:

  • Images, pictures, Gifs
  • Web page content
  • Written articles
  • Blog posts
  • Guest Posts
  • Social Media updates and content
  • EBooks.
  • Reports.
  • Brochures.
  • Catalogues.
  • FAQs.
  • Videos.
  • Animations.

It’s essential to choose a broad range of content that can assist you in interacting with your target market in Townsville while still developing a balance and flow that you want your label to represent. One way to do this is by trying out different ways to find your brand’s voice. For example, if you haven’t thought about enlivening your content with animation, possibly approach someone and get an idea of what they could do for you. Research the possibilities and don’t be afraid to keep trying several ideas until you find the approach that is not only right for that particular situation, but right for your Townsville company.

Because as you are probably aware, content creation doesn’t have to stop at your website. The development of off-site content is an interesting and useful way to expand your brand and add to your link profile and audience. This opens you up to a new area of growth. If you are writing great content then you ought to try and share it about, publish both on-site and off-site to maximise visibility.

Make sure you keep the leading content for your own website, the content that is keyword-rich and also helps to engage with the audience, but there is no harm in having some pieces externally bringing in more communication with your website. This off-site content is just one of the very best ways to build the visibility for your brand and establish a name for you that is associated with premium content.

But be warned, often many people go too far with this, as was viewed in pattern of guest blogging a few years ago. Don’t opt for all options, choose the best ones that benefit your business– Don’t grab every single thing in the Candy Store.

You need to start thinking about what will be really beneficial to you and your business then act from there, if content is going to be stretched thin or not effectively help, then don’t waste your time and money on it, simple. If you have any fantastic ideas, or want to chat, simply call Internet Marketing Experts Townsville on 1300 595 013 or visit, www.internetmarketingexpertsTownsville.com.au.

Digital Advertising Townsville, Online Marketing Townsville, SEO Company Townsville, SEO Marketing Townsville
Digital Advertising Townsville, Online Marketing Townsville, SEO Company Townsville, SEO Marketing Townsville,

SEO Marketing Townsville – Your Fundamental starting place for your SEO and Marketing Project.

SEO Marketing in Townsville is so crucial despite whether you are a local business or a large company. And if you have tried your hand at SEO and Marketing, or perhaps if you have no idea where to start then this is a terrific place to start.

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Over the past ten years I have devoted a ridiculous amount of resources and time working out the best way to have my websites producing income. If I had not had such bad experiences I don’t think I would ever been compelled into learning this stuff for myself. So keep in mind, and listen to a few of the lessons I have learnt so you can get the best start possible, especially if you are a local business owner in Townsville, or if you are just starting out with SEO Marketing.

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1.) The biggest point that I want to explain is that your SEO Campaign will take time and you can not be hesitant. I don’t want you to be gambling away your life saving on some passing gimmick, but rather I want to try and make you mindful that you can’t succeed without commitment.

– When you have your first marketing campaign. Don’t invest $2 and make a fuss that it didn’t get the job done. You need to make a commitment.

– You also can’t just conduct your campaign for a day. It takes at least a week in order to get a proper respect for an ad’s effectiveness.

2.) When you are creating content, don’t just duplicate everybody else, your SEO Marketing are going to be far more desirable if you be distinct and look to what is lacking from your market. The best thing you can possibly do is to fill up the gaps in our niche business. This means that if everyone seems to be moving to blogs, produce infographics. Think outside the box, invest in video software and produce something unique.

3.) Look to creating a calendar to keep an eye on your content. Doing this will help you not only remember what sort of posts or content you have made, but is essential for planning ahead. Some of my favourite ways to increase engagement is to recall over past months or years of content and improve blogs, or rediscuss ideas, and don’t simply just use this for your SEO Marketing or content creation, think outside the box, get organised and begin to see what is being successful, and what still needs improvement.

4.) Some resources that I would certainly recommend that you check out include some fantastic research tools as Google Adwords’ Keyword Planner tool and ubbersuggest if you want something different.

– If you prefer to create graphics, www.canva.com is fantastic, straightforward and easy to use for all your image needs, it is click and drop with plenty of pre-sets.

– When generating infographics, take a look https://infogr.am/ it is a fast way to develop a visual representation of data or information without needing to employ a designer or resort to using Microsoft Excel pie charts.

– Plus one resource for an overlooked part is https://followup.cc/ it is a Gmail plugin that will help you with scheduling and planning because it lets your take note of customers and contacts that you must follow up with. It sends you email prompts and lets you keep track of people so that you can enhance your efficiency and guarantee a more professional reputation to your contacts.

5.) Essentially when it comes to determining the success of your SEO Marketing, it may be rather challenging to see how your business is going compared with your competition in Townsville or even around the country. But the best way to get a real impression is to not fall into the trap of looking only at the general ‘reach’ of your content, but rather its ‘consumption. This means how many times it has been downloaded, clicked on, commented on, viewed, shared, and essentially the amount of revenue it may be said to have generated. You must look at all of this data, and see what the real result has been because while there may be thousands or millions of customers looking at your content as a Townsville company, if nobody engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Townsville I have seen a number of the best, and worst tries at SEO Marketing and so we don’t waste any time or your effort in producing real results for SEO campaigns. To find out more contact us on 1300595013 or visit, www.internetmarketingexpertsTownsville.com.au.